Your company is built.
Now build your presence.
Today, a founder’s social presence matters as much as the brand’s. Investors look you up. Customers want to know who’s behind the product. Great hires want to believe in the person they’re working for. Going viral is easy. Being trusted, remembered, and followed is what builds a business.
From my time as a top-earning producer at BuzzFeed Networks to leading short-form video for YouTube’s own Instagram and Shorts accounts, I’ve spent nearly 15 years creating content and growing brands in the digital space. Across my career, I’ve produced or consulted on content that’s reached more than 5 billion views and generated millions of dollars in platform revenue and brand deals.
Now I bring that experience to founders and CEOs. Whether you’re a funded startup building a presence from zero, a founder ready to become a voice in your industry, or a leader with an established company who knows it’s time to show up online, I’ll help you get clear on your story, build a content system your team can run, and turn attention into trust, community, and revenue.
Together, we’ll define your brand positioning and content pillars, build repeatable series people come back for, structure your content team, and set you up for brand partnerships and new revenue streams.
Nothing makes me happier than watching a founder find their voice and see their business grow because of it.
Michael Drummonds
CEO, Lightquill
VIRAL CONTENT
STRATEGY
BRAND DEALS AND PARTNERSHIPS
PLATFORM MONETIZATION
Recommendations
hallie steiner,
buzzfeed networks
Michael is one of the best I've ever worked with! His diverse background across creative industries and roles gives him a fresh perspective and innovative spirit. Michael is incredibly driven and data-oriented, but never puts his drive to succeed ahead of his kind and personable relationships. He is a bright light and joy, and brings a positive energy of collaboration to any project he works on.
When we worked together at BuzzFeed, he generated millions of dollars and billions of views with his creative and engaging videos, and built up brand new social media accounts to over 100K followers.
His personality both on camera and off makes him the kind of person you want to spend time with, and it's no wonder he has built a dedicated following across his social accounts.
I can't recommend Michael enough.
